Electronics

A STORY OF HERITAGE

We started our operations in Karachi with the simple mission of helping people get whatever they need. Today, we are one of the leading distribution networks. Bringing the world of business to where it is today, we have evolved with many firsts and countless tales of making good businesses do great, big brands made bigger and communities empowered. Our core values, however, have remained the same throughout with devotion to integrity, accountability, customer service, innovation and team work.

Our story began in 1998 in Karachi where we slowly developed a strong distribution network and have since grown into one of the leading distribution networks in the country. We began with a simple mission: help people get what they need, when they need it.

As the world changed WE also developed and evolved but our core values remained the same: our devotion to integrity, accountability, customer service, innovation and team-work.

Part of ARIF Group, which is an international marketing and distribution company having a presence across 70 countries throughout the World, we have over time been able to professionally serve our stakeholders to create a win-win situation when it comes to providing the best of services.

With our association with ARIF Group of Companies we have been able to capitalise on the vast knowledge and expertise that comes with its association to further enhance the overall competitiveness of our services.

VISION

To be a first choice Distribution House in Pakistan with diversified businesses and commitment to expand into international markets.

MISSION

Through our experience and our innovative approach to business, our people and infrastructure we endeavour to provide our customers & principals the highest levels of service. We take pride in adhering to ethical business practices and in creating value for all our stakeholders. We recognise our responsibility to society and in being a good corporate citizen.